"It is a certainty that Keegan would not……" — Pete Gill

"It is a certainty that Keegan would not have agreed to return unless Mike Ashley had committed to sanctioning a mammoth spending spree. The downside, which Keegan will soon discover, is the law of diminishing returns in a league that is now the richest in the world. The type of multi-million-pound investment that bankrolled the first Newcastle revival under Keegan is now two-a-penny. Buying success just isn't as easy as it used to be. The Premiership's paradox is that the more money there is, the more the art of management gains in value."

Pete Gill

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