Broken Quote by Paul Otellini
“At one level it's clear that the dam has broken. There's an inevitable move to use the Internet as a distribution medium and that's not going to stop.”
About This Quote
Source Speech: Technology conference, Paul Otellini, 2008
The internet will become the primary channel for distribution, and this shift cannot be halted.
In simple terms: Internet will dominate distribution.
Embrace digital channels.
Themes
Mood
Type
When to use this quote
- marketing strategy
- product launch
- media planning
Key Concepts
Questions to Reflect On
- How will your organization adapt to digital distribution?
- What risks arise from over‑reliance on the internet?
Transition may be costly for traditional media.