Ads Quote by Patrick Bergin
“We did a campaign here with New York Times. We had a great ad: "Today in America, someone will kill an elephant for a bracelet." We became sensitized in our society. Now there are four or five billion people in Asia who need to get this message. We need to use social media, print magazines, celebrities - anything we can to share this message. It's not cool, it's not okay. You are destroying beautiful animals. You are robbing a continent of its wealth. And you are hurting a lot of innocent people.”
About This Quote
The speaker urges global awareness and action against wildlife poaching, framing it as a moral crisis that harms ecosystems and human livelihoods.
In simple terms: Conservation urgency
Key Takeaway
Raise awareness to stop animal cruelty
Themes
environment
activism
ethics
global justice
media
Mood
urgent
outraged
determined
Type
advocacy
call‑to‑action
political
When to use this quote
- environmental NGO outreach
- social media activism
- celebrity endorsement of conservation
- policy lobbying
- public education in Asia
Key Concepts
poaching
elephant ivory
social media campaigns
celebrity influence
economic impact
Practical Applications
- viral video campaign
- collaborative ad with major newspaper
Questions to Reflect On
- What channels most effectively shift public attitudes on wildlife crime?
- How can economic alternatives reduce poaching incentives?
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