Goals Quote by Oliver DeMille
““We want something we can detect and observe, but can’t objectively measure, and we use objective measures that consistently extinguish the spark.””
About This Quote
Source Book: The Secret Life of the Mind, Oliver DeMille, 2005
People often rely on objective metrics, which can suppress creativity and the intangible spark that drives innovation.
In simple terms: Metrics can stifle creativity and the intangible spark.
Balance measurement with space for intuition.
Themes
Mood
Type
When to use this quote
- product development
- research
- education
- artistic pursuits
Key Concepts
Questions to Reflect On
- How do you preserve intuition in data‑driven work?
- What metrics could be designed to capture the “spark”?
Over‑reliance on metrics may overlook valuable qualitative insights.