"Particularly when you're dealing with very high ranking……" — Norman Schwarzkopf

"Particularly when you're dealing with very high ranking people, you know, you have to get their attention, they are used to, by their rank, of having their own way and doing their own thing and when it's necessary to all work together on something, sometimes you have to hit the mule between the eyes of the two by four to get its attention."

Norman Schwarzkopf

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