Absolutes Quote by Norman Potter
“Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).”
About This Quote
Design encompasses concern, response, inquiry, decision, and consequence, and can be grouped into product, environment, and communication categories, though these lines are fluid.
In simple terms: Design involves many aspects and can be split into three overlapping types.
Key Takeaway
Recognize design’s multifaceted nature.
Themes
design
creativity
categories
Mood
analytical
inspirational
Type
theoretical
practical
When to use this quote
- project planning
- branding
- urban planning
Key Concepts
product design
environmental design
communication design
Questions to Reflect On
- How do you apply multiple design perspectives?
- When should categories be blended?
A Different Perspective
Categories are not rigid and may overlap.
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