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“I don't believe you can reduce the world to a mathematical formula. I start with the world, assume it's complicated, and ask where can I get help from a whole range of disciplines.” quote by Noreena Hertz — Download Open image

“I don't believe you can reduce the world to a mathematical formula. I start with the world, assume it's complicated, and ask where can I get help from a whole range of disciplines.”

Noreena Hertz

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With consumers having ever more choice, corporations must invest more and more in courting public opinion.

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I was really interested to see whether we could make predictions or forecasts by listening in on what people were saying on social media.

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Things do go wrong. Not everyone benefits from the capitalist dream.

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It's actually very surprising how little we think about the quality of our decision-making and how we could improve it. How absent decision-making classes…

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Get into the habit of imagining an alternate scenario. By posing such 'imagine if' questions... we can distance ourselves from the frames, cues, anchors…

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