Also Quote by Noreena Hertz
“Goodwill and reputation are intangibles, but they are the keys to business success. Since they are also inexorably linked to social values, it follows that a change in social norms will have a significant impact on profits.”
About This Quote
Source Book: The Business of Purpose by Noreena Hertz, 2020
Reputation and goodwill are intangible assets that drive success and are tied to societal values, so shifts in norms affect profits.
In simple terms: Reputation fuels profit; social changes shift profits.
Key Takeaway
Cultivate reputation aligned with values.
Themes
business
reputation
social values
Mood
strategic
insightful
Type
analytical
inspirational
When to use this quote
- brand building
- corporate strategy
- social campaigns
Key Concepts
Marketing
economics
Questions to Reflect On
- How can firms protect reputation?
- What social norms most affect profit?
A Different Perspective
Reputation can be fragile and hard to measure.
