Character Quote by Nick Denton

Headlines twice the size of the events.

— John Galsworthy

I tend over the years to have developed a certain hesitancy about believing that headlines tell the whole story.

— Donald Rumsfeld

Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted…

— David Ogilvy

I never write fewer than sixteen headlines for a single advertisement.

— David Ogilvy

Once a newspaper touches a story, the facts are lost forever, even to the protagonists.

— Norman Mailer

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it…

— Kristin Cavallari

I don't need headlines. For me, it's the truth that matters.

— Geert Wilders

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.

— Bill Walsh

The one problem with the Internet for journalists who like doing long form is that any story that's going to involve 16 screens on…

— Nancy Gibbs

Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

— David Ogilvy

My short stories have always pushed twenty pages. That's no length for a short story to be. You either do them short like Carver…

— Zadie Smith

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want…

— John Caples