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Boards Quote by Nicholas Stern

“I think that once people understand the great risks that climate change poses, they will naturally want to choose products and services that cause little or no emissions of greenhouse gases, which means 'low-carbon consumption.' This will apply across the board, including electricity, heating…” quote by Nicholas Stern
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“I think that once people understand the great risks that climate change poses, they will naturally want to choose products and services that cause little or no emissions of greenhouse gases, which means 'low-carbon consumption.' This will apply across the board, including electricity, heating, transport and food.”

Nicholas Stern

About This Quote

Source Report: The Stern Review on the Economics of Climate Change, 2006

Understanding climate risks should drive demand for low‑carbon goods and services across all sectors.

In simple terms: People will choose low‑carbon options if they grasp climate dangers.

Key Takeaway

Promote climate education to shift consumption.

Themes

environment economics behavior change policy

Mood

concerned motivated

Type

policy educational

When to use this quote

  • energy purchasing
  • transport planning
  • food choices
  • public policy
  • marketing campaigns

Key Concepts

risk perception consumer behavior sustainability

Questions to Reflect On

  • How can we make low‑carbon options more convenient?
  • What incentives overcome cost barriers?
A Different Perspective

People may prioritize convenience or cost over climate concerns.

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