“Keeping what we want fresh in our minds allows us to move quickly towards achieving it. Possibly even more importantly, I make a clear mental picture that I can carry around with me. I don't simply say, I want to go to the beach. That approach doesn't paint the kind of picture that will move us towards our goal. Instead, I would say, I will go to the Gulf Shores, AL on the week of (insert date). I will be sure to visit my grandparents who live there. I'll enjoy some good seafood at such and such a restaurant.”