Agendas Quote by Naomi Wolf
“In drawing attention to the physical characteristics of women leaders, they can be dismissed as either too pretty or too ugly. The net effect is to prevent women's identification with the issues. If the public women is stigmatized as too 'pretty,' she's a threat, a rival--or simply not serious; if derided as too 'ugly,' one risks tarring oneself with the same brush by identifying oneself with her agenda.”
About This Quote
Source Book: The Beauty Myth by Naomi Wolf, 1990
Focusing on women's appearance distracts from their issues, leading to unfair judgments and reduced credibility.
In simple terms: Appearance focus undermines women's authority.
Shift focus to competence over looks.
Themes
Mood
Type
When to use this quote
- political campaigns
- corporate leadership
- media coverage
Key Concepts
Questions to Reflect On
- How can media portray women beyond looks?
- What strategies empower women leaders?
Changing perceptions is slow and resistant.