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“If anti-Trump activists in journalism and politics want to put out stories that actually change Trump supporters' opinions, they will have to begin to understand what Trump supporters' opinions are.” quote by Mollie Hemingway
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“If anti-Trump activists in journalism and politics want to put out stories that actually change Trump supporters' opinions, they will have to begin to understand what Trump supporters' opinions are.”

Mollie Hemingway

About This Quote

Source Article: The Wall Street Journal, “How to Reach Trump Supporters”, 2023

To shift Trump supporters’ views, communicators must first grasp the underlying beliefs and motivations of that audience.

In simple terms: Understand supporters before trying to change them.

Key Takeaway

Learn their perspectives first.

Themes

politics communication psychology

Mood

analytical strategic

Type

persuasive insightful

When to use this quote

  • campaign messaging
  • public relations
  • grassroots outreach
  • media analysis

Key Concepts

media strategy cognitive bias identity politics

Questions to Reflect On

  • What core values drive Trump supporters?
  • How can messaging respect those values while presenting alternatives?
A Different Perspective

Assuming a monolithic view of supporters can oversimplify diverse motivations.

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