Age Quote by Mike Krieger
“Empathy is key in the design process, especially when you start expanding outside of your comfort zone to new languages, cultures, and age groups. If you try to assume what those people want, you're likely to get it wrong.”
About This Quote
Source Talk: Design Conference, 2018
Empathy is essential when expanding design to new languages, cultures, and ages; assuming needs leads to errors.
In simple terms: Understanding users prevents design mistakes.
Prioritize user empathy.
Themes
Mood
Type
When to use this quote
- product development
- global marketing
- education technology
Key Concepts
Questions to Reflect On
- How can you validate assumptions with users?
- What methods ensure inclusive design?
Empathy alone may not solve all design challenges.