Big picture Quote by Mike King

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding…

— Jay Conrad Levinson

Strategies are great, business models are great, but the reality is your music has to mean something to people.

— Brother Ali

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what…

— Joe Lonsdale

The marketing is just as important as the music, almost.

— Robyn

Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.

— Derek Sivers

You have to figure out as a band how a band becomes a business, and then you have to keep that business mentality separate…

— David Longstreth

The more people who come from musical backgrounds and go into promotion, production, songwriting, A&R, plus get their business head together, the better. They'll…

— Damon Thomas

“The best strategic marketing decision you can make is to have a product or business fulfill a real, compelling need for a real and…

— Ryan Holiday

I'm a marketing guy at my core. If I wasn't doing music, I would still be introducing ideas on how I like branding and…

— Saint Jhn

It's the most important thing, that you're happy with your music and your style. You can't create success and you can't create a successful…

— Bill Kaulitz

The business plan should address: "How will I get customers? How will I market the product or service? Who will I target?" The principles…

— Cameron Johnson

The business aspect is one of the most important things about having a music career, because every choice you make in a management meeting…

— Taylor Swift