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Around Quote by Mike Duke

“I'm still very bullish on emerging markets. There's an emerging middle class. They're a growing group of customers. And frankly, they want Walmart. They want everyday low price. And that's why we are continuing to grow in the emerging markets around the world, too.” quote by Mike Duke
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“I'm still very bullish on emerging markets. There's an emerging middle class. They're a growing group of customers. And frankly, they want Walmart. They want everyday low price. And that's why we are continuing to grow in the emerging markets around the world, too.”

Mike Duke

About This Quote

Source Speech: Investor Conference, Walmart, 2015

Emerging markets have expanding middle classes seeking affordable products, driving growth opportunities for retailers.

In simple terms: Middle class in developing nations want cheap goods, creating market potential.

Key Takeaway

Target low‑price strategies to capture growing consumers.

Themes

growth consumer behavior emerging markets

Mood

optimistic strategic

Type

business economic

When to use this quote

  • retail expansion
  • product pricing
  • customer acquisition

Key Concepts

middle class affordable pricing market expansion

Questions to Reflect On

  • How can Walmart adapt to cultural differences?
  • What risks arise from rapid expansion?
A Different Perspective

Assumes uniform demand for low prices, ignoring local preferences.

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