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Trump Quote by Michael Wolff

“He sent his new press secretary, Sean Spicer—whose personal mantra would shortly become “You can’t make this shit up”—to argue his case in a media moment that turned Spicer, quite a buttoned-down political professional, into a national joke, which he seemed destined to never recover from. To boot…” quote by Michael Wolff
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““He sent his new press secretary, Sean Spicer—whose personal mantra would shortly become “You can’t make this shit up”—to argue his case in a media moment that turned Spicer, quite a buttoned-down political professional, into a national joke, which he seemed destined to never recover from. To boot, the president blamed Spicer for not making the million phantom souls seem real.””

Michael Wolff

About This Quote

Source Book: Fire and Fury by Michael Wolff, 2018

The president’s choice of a press secretary with a sensationalist mantra turned a professional into a public ridicule, highlighting mismanagement and blame shifting.

In simple terms: A controversial press secretary became a joke, showing leadership flaws.

Key Takeaway

Avoid appointing sensationalists to critical roles.

Themes

politics media leadership crisis reputation

Mood

critical skeptical

Type

analytical cautionary

When to use this quote

  • campaign communications
  • press briefings
  • media crises

Key Concepts

public relations messaging strategy political accountability

Questions to Reflect On

  • What are the risks of using sensationalist messaging?
  • How can leaders maintain dignity in communication?
A Different Perspective

Relying on shock value can erode credibility and trust.

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