Done Quote by Michael Rapino
“Vice has done a great job at talking to millennials.”
About This Quote
Source Interview: Billboard Magazine, “Vice’s Millennial Strategy”, 2019
Vice successfully engages millennials by using authentic, edgy content and platforms they frequent.
In simple terms: Vice connects with millennials through authentic content.
Key Takeaway
Embrace authenticity and platform relevance.
Themes
media strategy
millennial culture
authenticity
digital platforms
Mood
strategic
insightful
Type
marketing
media
When to use this quote
- marketing teams
- content creators
- social media managers
Key Concepts
content creation
audience analysis
brand voice
Questions to Reflect On
- How can brands stay authentic without pandering?
- What risks arise from constantly chasing trends?
A Different Perspective
Overreliance on trends can alienate older audiences.
![“I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/aa1/richard-branson-256_adventure_i-ve-used-the-phoenix-centrifuge-to-repl_903.jpg)
