““We talk about society because we want to align ourselves with a chosen group, to signal that alignment to others, and to tell a story about who we are. There are AIDS activists because there are people who want to express sympathy for gays, to align themselves against conservatives, and thereby to express “who they are”. There are no nephritis activists, because there’s no salient group you align yourself with (kidney disease sufferers?) by advocating for nephritis research, there’s no group you thereby align yourself *against*, and you don’t tell any story about what kind of person you are.””
