Capture Quote by Michael Fullan
“Change really isn't as hard as we thought if we capture people's interest and give them enjoyable, worthwhile experiences.”
About This Quote
Source Book: Change Leadership by Michael Fullan, 2005
Engaging people with enjoyable experiences makes change easier than expected.
In simple terms: Fun experiences ease change.
Create enjoyable experiences.
Themes
Mood
Type
When to use this quote
- education reform
- organizational transformation
- product launches
Key Concepts
Questions to Reflect On
- How can you make your initiative enjoyable?
- What experiences motivate your audience?
If interest is low, change remains hard.