Being there Quote by Michael Ende
“When it comes to controlling human beings there is no better instrument than lies. Because, you see, humans live by beliefs. And beliefs can be manipulated. The power to manipulate beliefs is the only thing that counts ... Who knows what use they’ll make of you? Maybe you’ll help them to persuade people to buy things they don’t need, or hate things they know nothing about, or hold beliefs that make them easy to handle, or doubt the truths that might save them.”
About This Quote
Source Novel: The Neverending Story, 1979
Manipulating beliefs is the most powerful way to control people, because they act on what they accept as true.
In simple terms: Beliefs are tools for control.
Question the narratives you hear.
Themes
Mood
Type
When to use this quote
- political campaigns
- advertising
- education
- personal relationships
Key Concepts
Questions to Reflect On
- What beliefs shape your decisions?
- How can you protect yourself from manipulation?
Belief manipulation can be resisted through critical thinking.