““For example, one programmer argued vociferously for the inclusion of a question to female users: "How expensive is your perfume?" The answer would factor into the algorithm by increasing a female user's "femininity" variable if she purchased expensive perfume. Generally speaking, the higher the "femininity" variable, the better the male dates the woman would end up with. DateEx users quickly realized that fact, and the word spread through online forums: start buying more expensive perfume (or lying about it, which would still create the expectation among the general population that perfume was important). The programmer who came up with that question now works for L'Oreal. But,””
