Ads Quote by Mercedes Schlapp
“Even though voters overwhelmingly dislike negative ads, they do influence voters' opinions about a candidate.”
About This Quote
Source Speech: Campaign Strategies, 2016
Negative ads are disliked yet still shape voter opinions.
In simple terms: Negative ads influence voters despite dislike.
Consider ethical impact of campaign messaging.
Themes
Mood
Type
When to use this quote
- elections
- media planning
- public debates
Key Concepts
Questions to Reflect On
- Why do people absorb disliked messages?
- How can positive messaging compete?
Effectiveness varies by audience.