Crafts Quote by Max Lucado
“I think you can tilt too far to the side of the story where the message is just simply entertainment. So I think your goal has to be to craft in one sentence what the truth is you are trying to convey. And then you find or create a story that you wrap around that truth.”
About This Quote
Source Book: The Storyteller's Guide, 2015
He advises distilling truth into a single sentence, then building a narrative around it for impact.
In simple terms: Find core truth, then craft story.
Key Takeaway
Start with a clear truth, then tell a story.
Themes
communication
storytelling
truth
clarity
Mood
inspirational
practical
Type
educational
motivational
When to use this quote
- marketing pitches
- teaching
- public speaking
- content creation
Key Concepts
narrative structure
message framing
authenticity
Questions to Reflect On
- What truth do you need to convey?
- How can you keep story engaging yet truthful?
A Different Perspective
Stories can oversimplify complex truths.
![“I just don't want the fear from the right to be used by the [Barack] Obama administration to silence critics. We have to be willing to tell the truth because we're trying to speak about conditions that are being rendered invisible in our prisons and schools in the hood and so forth and so on.” quote by Cornel West](https://sms4smile.com/quotes/img-quotes/95c/cornel-west-708_administration_i-just-don-t-want-the-fear-from-the-righ_780814.jpg)
![“Harvey [Weinstein] didn't want to release [MY SON THE FANATIC]; he held it for two years because he wanted a happy ending, although I don't know what that means. Does that mean the taxi driver leaves his wife or doesn't leave his wife? I think it has a happy ending.” quote by Hanif Kureishi](https://sms4smile.com/quotes/img-quotes/434/hanif-kureishi-3233_crafts_harvey-weinstein-didn-t-want-to-release_17929.jpg)
