Antonio Quote by Masai Ujiri
“Honestly, I think winning changes all of that. It doesn't matter where you are - it could be Timbuktu - if you win, people will watch, they'll follow and they'll support. It's my responsibility to put a team on the floor that will win, and that attracts players. Look at the teams that have been successful in the NBA. Yes, you have big, glamorous cities like L.A. But Miami has won, and so has San Antonio. Oklahoma City is a very successful team. They're not the biggest markets.”
About This Quote
Source Speech: NBA Ownership Forum, Masai Ujiri, 2018
Winning draws attention and support regardless of location; success creates a magnetic pull for talent and fans.
In simple terms: Winning attracts fans and players everywhere.
Key Takeaway
Focus on building a winning culture.
Themes
leadership
team dynamics
market perception
success
Mood
motivational
strategic
Type
leadership
inspirational
When to use this quote
- small market teams
- expanding franchises
- player recruitment
- community outreach
Key Concepts
brand building
competitive advantage
fan engagement
Questions to Reflect On
- What non‑performance factors sustain a team's success?
- How can small markets leverage wins for growth?
A Different Perspective
Winning alone may not sustain long‑term stability without solid infrastructure.
![“I don't understand "The Little World of the Past" [a reference to the title of the book by Antonio Fogazzaro] that is destined to die.” quote by Franca Sozzani](https://sms4smile.com/quotes/img-quotes/8f9/franca-sozzani-12678_antonio_i-don-t-understand-the-little-world-of-t_402113.jpg)
![“The meeting [in San Antonio of the National Women's Political Caucus] featured a cattle show at which a herd of Democratic candidates- Glenn, Cranston, Mondale, Hart, and Hollings- pantingly pantomined their fidelity to feminism, stopping just short of a pledge to use nuclear weapons against any…” quote by Daniel Seligman](https://sms4smile.com/quotes/img-quotes/d1b/daniel-seligman-65571_amendments_the-meeting-in-san-antonio-of-the-nation_412863.jpg)
