Eating habits Quote by Mary Roach
““The other problem with classroom-based efforts to change eating habits was that children don’t decide what’s for dinner. Mead and her team soon realized they had to get to the person they called the “gatekeeper”—Mom.””
About This Quote
Source Book: Grunt: The Curious Science of Human Performance, 2016
Changing children’s diets fails because kids don’t choose meals; mothers are the key decision‑makers.
In simple terms: Kids can’t control dinner; moms decide.
Target the gatekeeper to influence habits.
Themes
Mood
Type
When to use this quote
- parenting
- school programs
- public health campaigns
- marketing
- policy making
Key Concepts
Questions to Reflect On
- How can we support mothers in healthy choices?
- What alternative influencers exist?
Mothers may not always be receptive or have constraints.