“The best benefit that blogs can provide a campaign is actually to build buzz. It provides earned media for the candidates the bloggers are supporting. It generates attention from traditional party organizations, the labor unions. And the issue groups that might not have even known that race existed and not have considered putting money into it now realize, 'OK, this is getting a lot of buzz, we're going to start putting resources into the race.' It motivates a lot of big-dollar donors to put money into these candidates.”
