Better Quote by Mark Parker
“There is always an underlying spirit of invention at Nike - we love to create something that has never before existed. And not just new for the sake of new - it has to be better.”
About This Quote
Source Interview: Business Insider, 2019
Nike emphasizes invention that improves, not just novelty.
In simple terms: Invention must add value.
Create better, not just new.
Themes
Mood
Type
When to use this quote
- launching new products
- design brainstorming
- strategic planning
Key Concepts
Questions to Reflect On
- How do you test if an invention truly improves?
- What metrics define “better”?
New ideas may fail without market fit.