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Better Quote by Mark Parker

“There is always an underlying spirit of invention at Nike - we love to create something that has never before existed. And not just new for the sake of new - it has to be better.” quote by Mark Parker
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“There is always an underlying spirit of invention at Nike - we love to create something that has never before existed. And not just new for the sake of new - it has to be better.”

Mark Parker

About This Quote

Source Interview: Business Insider, 2019

Nike emphasizes invention that improves, not just novelty.

In simple terms: Invention must add value.

Key Takeaway

Create better, not just new.

Themes

innovation quality design competition brand

Mood

inspirational determined optimistic

Type

philosophical motivational

When to use this quote

  • launching new products
  • design brainstorming
  • strategic planning

Key Concepts

product development creative process market differentiation

Questions to Reflect On

  • How do you test if an invention truly improves?
  • What metrics define “better”?
A Different Perspective

New ideas may fail without market fit.

3.9 out of 5 (6 ratings)

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