Books Quote by Mark Bernstein
“The point is that the reader's journey through our site is a narrative experience. Our job is to make the narrative satisfying.”
About This Quote
Source Article: Content Strategy Guide, 2020
The quote stresses designing a website so the visitor experiences a coherent story, making each interaction feel purposeful and engaging.
In simple terms: Design a site as a story for visitors.
Craft a clear narrative flow.
Themes
Mood
Type
When to use this quote
- website onboarding
- e‑commerce checkout
- educational portals
- brand storytelling
Key Concepts
Questions to Reflect On
- How can you balance story with usability?
- What moments should surprise versus inform?
A narrative can limit functional efficiency if over‑engineered.