Desire Quote by Marcel Wanders
“An object should elicit desire, and often it happens not because people need it but because they love it.”
About This Quote
Source Interview: 2021 design magazine, Marcel Wanders on product desire
Design objects should evoke desire, often through love rather than necessity.
In simple terms: Desire can be sparked by emotional attachment, not just utility.
Design for emotional resonance, not just function.
Themes
Mood
Type
When to use this quote
- product launch
- marketing campaigns
- interior decor
- gift selection
Key Concepts
Questions to Reflect On
- How can designers balance desire with sustainability?
- What emotions do you want your product to evoke?
Overemphasis on desire may lead to wasteful consumption.