Skip to content

Elements Quote by Marc Jacobs

“One thing that is exciting about fashion is the surprise element. People don't know what they want. They just know when they see it.” quote by Marc Jacobs
Download Open image
“One thing that is exciting about fashion is the surprise element. People don't know what they want. They just know when they see it.”

Marc Jacobs

About This Quote

Source Interview: Vogue Magazine, 2015

Fashion thrives on unexpected choices that reveal desire when seen.

In simple terms: Surprise drives fashion appeal.

Key Takeaway

Embrace unpredictability in design.

Themes

fashion surprise desire

Mood

creative playful

Type

inspirational observational

When to use this quote

  • product launch
  • runway show
  • marketing campaign

Key Concepts

consumer behavior trendsetting

Questions to Reflect On

  • How can designers balance surprise with brand consistency?
  • What triggers a consumer’s instant recognition?
A Different Perspective

Not all audiences appreciate surprise; some prefer familiarity.

3.5 out of 5 (6 ratings)

More by Marc Jacobs

Explore all 188 Marc Jacobs quotes

More Elements quotes

Browse all 3,647 Elements quotes