Cio Quote by Marc Benioff
“The CMO is expected to spend more on technology than the CIO by 2017.”
About This Quote
Source Report: Gartner CIO Survey, 2016
Chief Marketing Officers will outspend CIOs on technology by 2017, reflecting shifting priorities.
In simple terms: CMOs to spend more on tech than CIOs.
Key Takeaway
Align marketing and tech budgets.
Themes
marketing
technology
budgeting
Mood
analytical
forward‑looking
Type
business
strategic
When to use this quote
- marketing strategy
- IT investment
- organizational planning
Key Concepts
digital transformation
leadership
Questions to Reflect On
- Why is marketing driving tech spend?
- How can CIOs stay relevant?
A Different Perspective
May underestimate IT infrastructure needs.
