Architecture Quote by Ludwig Mies van der Rohe
“Never talk to a client about architecture. Talk to him about his children. That is simply good politics. he will not understand what you have to say about architecture most of the time.”
About This Quote
Source Essay: Architecture and Human Relations, 1930
Focus on personal values rather than technical details to influence clients effectively.
In simple terms: Talk about people, not design.
Connect through personal stories.
Themes
Mood
Type
When to use this quote
- sales pitches
- project meetings
- design presentations
Key Concepts
Questions to Reflect On
- How can you blend personal and professional talk?
- When is technical detail essential?
Technical jargon may be necessary for certain stakeholders.