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Architecture Quote by Ludwig Mies van der Rohe

“Never talk to a client about architecture. Talk to him about his children. That is simply good politics. he will not understand what you have to say about architecture most of the time.” quote by Ludwig Mies van der Rohe
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“Never talk to a client about architecture. Talk to him about his children. That is simply good politics. he will not understand what you have to say about architecture most of the time.”

Ludwig Mies van der Rohe

About This Quote

Source Essay: Architecture and Human Relations, 1930

Focus on personal values rather than technical details to influence clients effectively.

In simple terms: Talk about people, not design.

Key Takeaway

Connect through personal stories.

Themes

client relations architecture politics

Mood

persuasive practical

Type

advisory inspirational

When to use this quote

  • sales pitches
  • project meetings
  • design presentations

Key Concepts

human-centered design emotional intelligence

Questions to Reflect On

  • How can you blend personal and professional talk?
  • When is technical detail essential?
A Different Perspective

Technical jargon may be necessary for certain stakeholders.

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