Cannot Quote by Ludwig Borne
“Goodwill is the one and only asset that competition cannot undersell or destroy.”
About This Quote
A unique, intangible asset—goodwill—cannot be outpriced or eliminated by competitors.
In simple terms: Goodwill is an unbeatable asset.
Key Takeaway
Cultivate and protect goodwill.
Themes
trust
reputation
competition
value
Mood
optimistic
strategic
Type
business
inspirational
When to use this quote
- business negotiations
- customer relations
- public relations
- crisis management
- marketing campaigns
Key Concepts
social capital
brand equity
Questions to Reflect On
- How can you measure goodwill?
- What actions damage goodwill?
A Different Perspective
Goodwill can be eroded by scandals or poor service.
