Activities Quote by Luca Cordero di Montezemolo
“I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.”
About This Quote
Source Speech: Ferrari Annual Shareholder Meeting, 2015
Diversifying revenue streams beyond car production can boost profits while leveraging brand prestige.
In simple terms: Earn money without making more cars.
Key Takeaway
Explore new business lines.
Themes
innovation
revenue
brand
strategy
Mood
strategic
optimistic
Type
business
leadership
When to use this quote
- sponsorship deals
- merchandising
- digital services
- experience events
Key Concepts
Diversification
parallel activities
luxury market
Questions to Reflect On
- Which non‑car venture best reflects Ferrari’s heritage?
- How to balance exclusivity with broader revenue?
A Different Perspective
Risk of diluting brand identity if not aligned with core values.
