Ferrari Quote by Christian Horner
“We want to be a works partner. Ferrari and Mercedes have their own works teams so where would you be in the pecking order if you're a customer?”
About This Quote
Source Interview: Formula 1 Press Conference, 2023
The speaker emphasizes the desire for a competitive customer team, noting that existing works teams dominate, raising questions about hierarchy among private entrants.
In simple terms: Aims for a strong customer team, but wonders about its rank versus factory teams.
Key Takeaway
Consider how to differentiate your team.
Themes
competition
team dynamics
motorsport business
hierarchy
Mood
determined
analytical
Type
strategic
industry insight
When to use this quote
- team management
- sponsorship negotiations
- technical development
- race strategy
Key Concepts
customer vs works team
strategic positioning
Questions to Reflect On
- How can a customer team achieve parity with works teams?
- What unique advantages can a customer team leverage?
A Different Perspective
Customer teams may lack resources of works teams, limiting performance.
