Appeals Quote by Lorin Stein
“We've never had a giant circulation. And we've always been a magazine for writers and for sophisticated readers. We've never had to run stories that would appeal to a million people. And what you end up with is a kind of tradition that might have staying power - the cockroach after armageddon.”
About This Quote
Source Magazine: The New Yorker, interview, 1990s
The publication targets a niche, educated audience rather than mass appeal, valuing lasting literary quality over fleeting popularity.
In simple terms: Focus on quality, not mass market.
Key Takeaway
Cultivate depth over breadth.
Themes
literature
audience
quality
tradition
longevity
Mood
introspective
thoughtful
Type
observational
analytical
When to use this quote
- editorial strategy
- magazine positioning
- audience engagement
- brand identity
Key Concepts
niche publishing
literary standards
Questions to Reflect On
- How can niche publications stay financially viable?
- What trade‑offs exist between depth and reach?
A Different Perspective
May limit advertising revenue and broader cultural impact.
