Audience Quote by Lionel Barber
“For the BBC and others, a free website is an obvious and relatively cheap addendum to their main purpose of streaming news and entertainment on screen to a mass audience.”
About This Quote
Source Article: BBC Business Strategy, 2020
A free website is a low‑cost extension of the BBC’s core streaming service, reaching audiences online.
In simple terms: Websites cheaply expand reach.
Key Takeaway
Leverage low‑cost digital platforms.
Themes
media strategy
digital expansion
cost efficiency
Mood
strategic
pragmatic
Type
informational
analytical
When to use this quote
- online news
- streaming services
- advertising
- user engagement
Key Concepts
platform synergy
audience diversification
Questions to Reflect On
- How can the BBC balance online and broadcast content?
- What metrics show digital success?
A Different Perspective
Websites may dilute brand focus if not integrated.
![“Fran Katzenjammer: "You need someone normal around here". Bernard: "Normal! He's normal is he, is he"? Fran Katzenjammer: [chuckles] Bernard: "What am I then"? Fran Katzenjammer: "Well you're a freak, Bernard, you know that". Bernard: [pauses then blurts] "Yes. I know. But I have rights"!” quote by Dylan Moran](https://sms4smile.com/quotes/img-quotes/dbb/dylan-moran-1716_bbc_fran-katzenjammer-you-need-someone-norma_326332.jpg)
