Black women Quote by Linda Johnson Rice
“We are going to do extensive market research because it is hard for black women to go into stores and get clothes that fit the way they should.”
About This Quote
Source Interview: Business Insights Podcast, 2023
Black women face difficulty finding well‑fitting clothing, prompting extensive market research to address the gap.
In simple terms: Hard to find fitting clothes leads to research.
Key Takeaway
Research to create inclusive sizing.
Themes
inclusion
fashion
market research
representation
Mood
empathetic
determined
Type
analytical
advocacy
When to use this quote
- retail design
- product development
- marketing strategy
- store layout
Key Concepts
consumer behavior
size diversity
equity
Questions to Reflect On
- How can data translate into actionable design changes?
- What barriers exist beyond sizing?
A Different Perspective
Research alone may not change entrenched industry biases.
![“It wasn't [Barack] Obama per se; it was the feeling on the ground; it was seeing an old black woman in a wheelchair being wheeled by her son waving a big American flag, and then seeing a guy with his baby in his arms saying, "I didn't want her to miss tonight! I wanted to be able to tell her!" And…” quote by Bill Ayers](https://sms4smile.com/quotes/img-quotes/806/bill-ayers-1848_able_it-wasn-t-barack-obama-per-se-it-was-the_20409.jpg)
