Behind the scenes Quote by Laure Heriard-Dubreuil
“People have not changed. The media and its love for the fashion world behind the scenes has changed, giving people more access to changing tastes and opinions everywhere. There has been a shift in the last few years, with the new exposure of personal styles on blogs and Instagram and websites, so people are more interested now in showing their own fashion sense and expressing their own style without copying an entire look from an ad campaign. Because of that, stores need to move toward more personal edits and styling.”
About This Quote
Source Interview: Business of Fashion, 2020
The shift toward personal style expression on social media forces retailers to offer customized editing and styling services.
In simple terms: Social media drives demand for personalized fashion.
Key Takeaway
Offer tailored styling experiences.
Themes
fashion
social media
personalization
consumer behavior
retail strategy
Mood
strategic
forward‑thinking
Type
business
marketing
When to use this quote
- e‑commerce
- in‑store experience
- influencer collaborations
- customer data analysis
Key Concepts
Digital marketing
brand identity
Questions to Reflect On
- How can brands balance personalization with inclusivity?
- What data safeguards protect consumer privacy?
A Different Perspective
Risk of over‑personalization reducing diversity.
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