Design work Quote by Kim Baer
““Designers can learn from library science. In trying to deliver information, what are the cognitive frameworks or resistances to absorbing information? We're always trying to make information delivery as painless and seamless as possible. Even to the point that the person has no conscious perception of how the information is delivered. - Micki Breitenstein via way of Kim Baer's book, Information Design Workbook””
About This Quote
Source Book: Information Design Workbook by Kim Baer, 2015
Designers should consider how people process and resist information, aiming for delivery that feels effortless and unnoticed.
In simple terms: Make information delivery effortless and unnoticed.
Key Takeaway
Design for seamless, subconscious information flow.
Themes
design
cognition
information architecture
user experience
Mood
thoughtful
analytical
Type
practical
insightful
When to use this quote
- website navigation
- educational apps
- public signage
- software onboarding
Key Concepts
cognitive load
mental models
information scent
Questions to Reflect On
- How can you balance subtlety with clarity?
- When does seamless delivery become hidden bias?
A Different Perspective
People may miss critical details if delivery is too invisible.
![“What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information?” quote by Carol White](https://sms4smile.com/quotes/img-quotes/24b/carol-white-226060_book_what-i-always-tell-my-clients-is-to-put_520423.jpg)
