Audience Quote by Kevin Feige
![“Most obviously it [Doctor Strange] will introduce a new character who will be in play in the universe, but once you have gotten an audience to buy into a new concept then it's fun to keep, to play-off, or spin-off that concept down the line.” quote by Kevin Feige](https://sms4smile.com/quotes/img-quotes/bd7/kevin-feige-9580_audience_most-obviously-it-doctor-strange-will-in_2680563.jpg)
“Most obviously it [Doctor Strange] will introduce a new character who will be in play in the universe, but once you have gotten an audience to buy into a new concept then it's fun to keep, to play-off, or spin-off that concept down the line.”
About This Quote
Source Interview: Film Industry, 2021
Introducing new characters creates opportunities for spin‑offs, extending a franchise’s lifespan after audience buy‑in.
In simple terms: New characters enable future spin‑offs.
Key Takeaway
Leverage new concepts.
Themes
entertainment
franchise
creativity
Mood
creative
strategic
Type
media
industry
When to use this quote
- movie sequels
- TV series
- merchandising
Key Concepts
brand expansion
audience engagement
Questions to Reflect On
- Which spin‑offs succeed?
- How to keep concepts fresh?
A Different Perspective
Risk of audience fatigue.
![“People say 'Scott's [Derrickson] movies are kind of scary, is this a horror movie?' Of course, [Doctor Strange] it's not a horror movie. But what Scott has done so well in the best of his films is have one foot completely in the real world and one foot in this whatever supernatural sub-genre he…” quote by Kevin Feige](https://sms4smile.com/quotes/img-quotes/291/kevin-feige-9580_courses_people-say-scott-s-derrickson-movies-are_96151.jpg)
![“We put in all the great ideas that can be brought into the film [Doctor Strange] in the service of introducing the world to an audience who's never heard of it and doesn't know it from a hole in the wall. And we thought that an inter-dimensional girlfriend that's the daughter of an…” quote by Kevin Feige](https://sms4smile.com/quotes/img-quotes/0bb/kevin-feige-9580_audience_we-put-in-all-the-great-ideas-that-can-b_2310631.jpg)
![“I think [Doctor Strange] it is - it does tap into a supernatural type of genre that is not horror.” quote by Kevin Feige](https://sms4smile.com/quotes/img-quotes/4ab/kevin-feige-9580_doctors_i-think-doctor-strange-it-is-it-does-tap_2099152.jpg)
![“The super-powered girlfriend for [Doctor] Strange wasn't in the first issue. There's a lot of backstory required for her, which is one of the reason we didn't go that way. There's so much to set up in this. I think it's always a huge mistake when you throw the kitchen sink and everything in the…” quote by Kevin Feige](https://sms4smile.com/quotes/img-quotes/9e7/kevin-feige-9580_doctors_the-super-powered-girlfriend-for-doctor_1764315.jpg)
![“I do think we've looked at this film [Doctor Strange] not with any direct genre comparison but as a play on the supernatural genre. Certainly more so than we've done in the past, which is what makes his journey from person that doesn't wear a cape to person who does wear a cape - cloak, much more…” quote by Kevin Feige](https://sms4smile.com/quotes/img-quotes/68c/kevin-feige-9580_capes_i-do-think-we-ve-looked-at-this-film-doc_1479641.jpg)
![“We do not want to repeat ourselves [in Doctor Strange] or do what's been done before necessarily, and when you have a track record now you can either do that and keep, this seems to work and let's keep doing this - which some people accuse us of no matter what, because I don't think they pay…” quote by Kevin Feige](https://sms4smile.com/quotes/img-quotes/58c/kevin-feige-9580_attention_we-do-not-want-to-repeat-ourselves-in-do_1009644.jpg)
![“I do think that as I said before the canvas of action sequences and the way in which the sequences unfurl will be very unique and will be different than any movie we've made before, and that's what makes it interesting, what makes it [Doctor Strange] special, and what makes it worth pursuing, and…” quote by Kevin Feige](https://sms4smile.com/quotes/img-quotes/482/kevin-feige-9580_action_i-do-think-that-as-i-said-before-the-can_518727.jpg)
