““practice, the synagogue generally limits its services only to members in the area of bat or bar mitzvah. Most life-cycle events (outside of these four core events) that individuals mark, such as getting a drivers license or graduating from college, are outside the purview of the synagogue. And for life-cycle events that used to be a benefit of synagogue membership, such as bar or bat mitzvahs and weddings, families are looking outside of the synagogue for assistance. This new model allows the synagogue to reach a larger target population and expand its ability to bring Judaism together with important milestones, beyond the traditional four, in a person’s life.””