Behavior Quote by Kenneth E. Boulding
“The human experience can almost be summed up in the observation that, whereas all decisions are of the past, all decisions are about the future. The image of the future, therefore, is the key to all choice-oriented behavior. The character and quality of the images of the future which prevail in a society is therefore the most important clue to its overall dynamics.”
About This Quote
Source Book: General Systems Theory, 1968
Our choices are driven by mental images of the future, making those images the primary force behind societal behavior.
In simple terms: Future visions guide decisions.
Cultivate positive future images.
Themes
Mood
Type
When to use this quote
- strategic planning
- policy design
- personal goal setting
- marketing
- education
Key Concepts
Questions to Reflect On
- How do your future images shape today’s choices?
- What happens when future visions clash with reality?
Future images can be unrealistic or overly optimistic, limiting practical action.