Exhibits Quote by Kenneth E. Boulding
“Almost every organization... exhibits two faces a smiling face which it turns toward its members and a frowning face which it turns to the world outside.”
About This Quote
Source Academic article on organizational behavior
Organizations display dual personas: a friendly front for members and a stern front for outsiders.
In simple terms: Organizations have two faces.
Key Takeaway
Recognize organizational duality.
Themes
organization
identity
dualism
communication
Mood
analytical
critical
Type
academic
observational
When to use this quote
- corporate strategy
- branding
- leadership
- crisis management
Key Concepts
public relations
internal culture
external perception
Questions to Reflect On
- How does duality affect stakeholder trust?
- What strategies unify external and internal images?
A Different Perspective
Duality can erode trust.
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