Believe Quote by Kenneth Cole
“I had left the runway because I had come to believe that it was questionably relevant and appropriate, because we were creating clothes that, to a large degree, never ended up making it to the stores. And the runway was being seen in markets where those clothes weren't available.”
About This Quote
Source Interview: Business Insider, 2015
He stopped using runway shows when they no longer matched the brand’s market reality, seeing them as irrelevant when products weren’t sold.
In simple terms: Runway shows were pointless if clothes weren’t in stores.
Key Takeaway
Align marketing with product availability.
Themes
marketing
authenticity
brand strategy
Mood
reflective
critical
Type
observational
strategic
When to use this quote
- fashion launches
- retail strategy
- brand communication
- product distribution
Key Concepts
consumer behavior
market relevance
Questions to Reflect On
- Is visual presentation more important than accessibility?
- How can brands showcase without overproducing?
A Different Perspective
Runway shows can still build brand image despite limited sales.
