"Stop thinking 'outside the box' and look what……" — Julie Ann Dawson
"Stop thinking 'outside the box' and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without a clear plan or goal, hoping to reproduce someone else’s success without understanding all of the nuances and factors that went into that success. Further, people are so busy recreating the wheel that they have forgotten what the wheel looks like."
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