Political speech Quote by Joseph Goebbels
““Success is the important thing. Propaganda is not a matter for average minds, but rather a matter for practitioners. It is not supposed to be lovely or theoretically correct. I do not care if I give wonderful, aesthetically elegant speeches, or speak so that women cry. The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin, and when I speak in Bayreuth, I say different things than I say in the Pharus Hall. That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths.””
About This Quote
Source Speech: Nazi Party Rally, Berlin, 1935
Propaganda must be practical and persuasive, tailored to different audiences, rather than seeking intellectual elegance or truth.
In simple terms: Effective propaganda is pragmatic and audience‑specific.
Focus on persuasive impact over theory.
Themes
Mood
Type
When to use this quote
- political campaigns
- advertising
- public relations
Key Concepts
Questions to Reflect On
- How do you balance persuasion with honesty?
- What are the risks of audience‑specific messaging?
The approach manipulates truth and can erode ethical standards.