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Excited Quote by Jonah Peretti

“You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.” quote by Jonah Peretti
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“You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.”

Jonah Peretti

About This Quote

Source Interview: Social Media Strategy, 2015

Content should be shown to those truly interested, not everyone.

In simple terms: Show content only to the enthusiastic audience.

Key Takeaway

Target your most engaged users.

Themes

targeting engagement audience segmentation

Mood

strategic analytical

Type

marketing insightful

When to use this quote

  • marketing campaigns
  • product launches
  • community building

Key Concepts

social media strategy filter bubbles user behavior

Questions to Reflect On

  • How do you identify truly excited users?
  • What risks arise from limiting exposure?
A Different Perspective

Over‑filtering may hide potential new fans.

4.9 out of 5 (9 ratings)

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