Excited Quote by Jonah Peretti
“You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.”
About This Quote
Source Interview: Social Media Strategy, 2015
Content should be shown to those truly interested, not everyone.
In simple terms: Show content only to the enthusiastic audience.
Target your most engaged users.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- product launches
- community building
Key Concepts
Questions to Reflect On
- How do you identify truly excited users?
- What risks arise from limiting exposure?
Over‑filtering may hide potential new fans.