Add Quote by John Van Hamersveld
“I look at graphic design as communication, meaning that the work has to have a vibe to connect to the viewer or perceiver. I make a black and white drawing and then add color digitally, bringing in a contemporary pattern to the composition to create a vibrance.”
About This Quote
Source Interview: Design philosophy, 2018
Graphic design should convey clear meaning and emotional resonance, using visual elements like color and pattern to engage viewers.
In simple terms: Design communicates meaning and feeling.
Key Takeaway
Use visual harmony to connect with audience.
Themes
communication
visual storytelling
creativity
Mood
inspired
analytical
Type
professional
educational
When to use this quote
- advertising
- social media
- product packaging
- art installations
Key Concepts
color theory
composition
branding
Questions to Reflect On
- How does color influence perception of a message?
- When does visual flair outweigh clarity?
A Different Perspective
Overemphasis on aesthetics can dilute the intended message.
